UEBA (User and Entity Behavior Analytics) is a cybersecurity technology that leverages machine learning and data analytics to monitor and analyze the behavior of users and devices (entities) within an organizations network. By establishing a baseline of normal activity, UEBA tools can detect anomalies that may indicate insider threats, compromised accounts, or lateral movement by attackers. Unlike traditional security tools that rely on static rules, UEBA adapts to changing behavior patterns and provides context-aware alerts with reduced false positives. It plays a key role in strengthening threat detection, supporting Zero Trust strategies, and enhancing incident response by uncovering subtle, hard-to-detect threats that may bypass conventional defenses